MATARÓ. 2023
Services.
Creative strategy.
Facade design
commercial premises.
Translating the unique essence of CEA Acting School into a contemporary visual concept, achieving a distinct and relevant identity in the competitive acting academy market in Barcelona. The challenge was to create a brand that broke with tradition, that moved away from the staid and sober, and that reflected the academy's fresh, dynamic, and unconventional essence. Dani and Nany wanted to convey simplicity, energy, and authenticity, avoiding visual clichés while maintaining the focus on confidence and individual talent.
We started with an initial proposal based on blue and green tones and transformed that foundation into a completely new, vibrant, and dynamic visual identity. We opted for a bold, vivid color palette that captured the playful energy that defines CEA. We designed a versatile identity that allows for visual play with different elements and graphic styles, aligning the aesthetic with the academy's innovative approach. The result is a fresh and memorable brand that stands out in the landscape of Barcelona's acting schools.
What captivated me most was their ability to masterfully guide the creative process. Even though we didn't have a clear idea, they were able to guide us with a willingness and commitment that made me feel like the CEA branding design was a collaboration in which I actively participated. At LauLau, they have an exceptional gift for listening, understanding, connecting, and guiding their clients. Their attention to detail is astounding, and every time I see the work they've done at our school, it fills me with pride.
FOUNDING DIRECTOR OF CEA.
Nany Tovar.
@ceabcn
