ZARAGOZA, SPAIN.
2023-2024
Services.
Brand coaching.
Web copywriting.
To thoroughly understand Mairita's history and business vision to create a brand strategy that truly represents her. We seek to develop a visual and verbal identity that is clear, coherent, and true to her essence, accompanied by an effective communication strategy that authentically connects with her audience and strengthens her market presence.
We collaborated with @turkesastudio to transform Mairita's ideas into the true story and purpose of her brand. Through a month of brand coaching, we guided her through a process of introspection and strategic definition. Using forms, digital tests, and 1:1 workshops, we conducted a SWOT analysis, thoroughly studied her competitors, and defined her brand's purpose, mission, vision, values, personality, and ideal customer. We also worked on her brand's positioning statement, essence, voice, and brand pillars. This strategic foundation allowed us to develop her brand's visual and verbal identity, product and service portfolio, and effective communication strategy. Finally, we collaborated on the creation of the brand name: AMAINI, and wrote the copy for her website, designed to connect with her customers and optimize her SEO.
Thank you for this time of patience with my whirlwind of ideas, for helping me pause my mind to clearly see "what my purpose is," and for encouraging me to do the introspection so essential to moving forward with this wonderful project. It's been a very exciting month, with personal work on my part and much of it on yours, Lau! I'm sure I couldn't have achieved this alone. You've been a light and a revelation for me. Thanks for appearing.
Mairita Castillo.
@amaini.crianza
Branding. Brand strategy. Communication.
